22 Nov Smoothie King – Franchise Review
The Company
Smoothie King was founded by Steve Kuhnau in the late 1960’s and is headquartered in New Orleans. It is considered to be the originator of the nutritional fruit smoothie. Currently operating over 600 locations throughout the US and Korea they have the distinction of being the largest franchise of its kind. Entrepreneur Magazine ranked Smoothie King number 1 in the Juice Bar arena for seventeen strait years and number eight overall based on growth, size and financial wear-with-all. Their goal is to operate over 5000 stores worldwide within the next ten years while never losing ground as the leader in the industry.
The Product
Smoothie King offers nutritional, fruit-based, freshly made smoothies, a line of vitamins, supplements, sport drinks, herbs, snacks, energy bars and nutrition products. They have over 40 different flavors of smoothies with a vitamin mix to fill any need. Their stores are called Lifestyle Centers focusing on health and nutrition. Rather the consumer is focusing on losing weight, building muscle mass, building the immune system or supplementing a health regimen, they will find the needed assistance to design a nutritional system for their specific needs. Additionally, this smoothie niche market boast more than 2 billion in sales year over year.
Cost
- Franchise Fee: $25,000.00
- Total Investment: $142,000.00 – $319,500.00
- Net Worth: $150,000.00
- Liquid Assets: $75,000.00
- Royalty Fee: 6%
- Term of Agreement: 10 Years/Renewable
Support
- Orientation: Pre-Opening support, culture identification, budgeting, site selection, construction support, financing
- Training: twelve days, hands on, product knowledge, operations, management
- Grand Opening: Assigned Specialist to assist, education on policies and procedures, employee training, inventory control, product management,
Advantages
- Unique product
- Niche Market
- Growth Market
- Established Brand
- Established business model
- Proven franchise success
- Professional Corporate Support
- Volume buying power/vendor support
- Customer loyalty
With over six hundred locations and 37 years of successful franchising, this company has proven its model and earned the trust of its franchisee investor.
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